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What can we learn from the Generic Brand Video?

What can we learn from the Generic Brand Video?

The Generic Brand Video that has been hot on social media lately has nothing specifically to do with the Episcopal Church, but it’s smart and funny and may help you to avoid cliches when promoting your own parish, assuming that is something that you do. What can we learn from it?


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What can we learn from it? That mass media has become so bereft of credibility that whenever you use it, it sucks the credibility right out of your veins like a vampire.

Avoid it, and live.

Kevin McGrane

Paul Woodrum

So where are the dogs?


My 93 year old, WW2 vet father, slayer of many big multi-point bucks and innumerable trout, the old mountain man who led the church hiking club until 3 years ago (I seem to have inherited the position!) is a legitmate MACHO man…

…and yet he *always* mocks commercials w/ an announcer like the one in this vid: “Oh, hear how MACHO I sound with my big deep gravelly voice!”

Just one thing in the vid they forgot to make fun of. ;-/

JC Fisher

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