Upworthy had almost 3X more web visitors than the NYT last month

December 8, 2013
John B. Chilton

Conrad Hackett (@conradhackett), a demographer with the Pew Research Center tweeted tonight that Upworthy had 87 million unique visitors last month, while The New York Times had 31 million.

What do you figure that means?

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John B. Chilton

December 9, 2013 10:19 am

To me it means I’m out of the loop. I’ve never heard of Upworthy. But having just clicked on the link I quickly left. Not for me.

Ann Fontaine

December 9, 2013 9:49 am

Candis: the limit would not apply as these are different people accessing the site – not the same ones over and over. “unique” visitors

Jim Naughton

December 9, 2013 9:18 am

Apparently, part of the answer has to do with headlines and algorithms. The Atlantic has the story: http://www.theatlantic.com/technology/archive/2013/12/why-are-upworthy-headlines-suddenly-everywhere/282048/

Bruce Marshall

December 9, 2013 7:52 am

Upworthy provides a short video story for folks who don’t want to take time to actually read an article, so it’s not surprising that more viewers would view it.

Candis Burgess

December 9, 2013 1:49 am

The NYT limits free views to 10 per month. The minimum monthly digital subscription is $3.75 – there are several digital editions of newspapers I would access regularly, but will not pay for several digital subscriptions per month. UPworthy presents free access to information.

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