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Scandinavian advertisement realistically shares the awkwardness that can be a family Christmas

Scandinavian advertisement realistically shares the awkwardness that can be a family Christmas

screen-shot-2016-12-17-at-10-11-40-amA Christmas commercial for a Scandinavian electronics company peeks in on the holiday gathering of a family which includes a transgender teen. While other family members share Christmas treats and go about enjoying their Christmas gifts, a male-to-female teen sits uncomfortably off to the side. A man who appears to be her father also looks every bit as uncomfortable as the teen. He is fretting with a wrapped Christmas gift. Finally, he gets up, goes over to her, hands her the gift and then returns to his seat across the living room. She opens the gift and it’s an electric hair straightener. She shyly glances up at her dad and smiles. He visibly relaxes and smiles back.

The commercial is posted on YouTube. The electronics retailer, known as Elkjøp in Norway, is the largest retailer in the Nordic nations. The tagline at the end of the commercial says in Norwegian, Let the gifts speak. The retailer has a series of commercials this holiday season that follow this theme, Let the gifts speak.


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Ainslie Kincross

Very sweet. Making someone comfortable is a kindness, no matter who they are.

Mark Hunter

Sweet – a lovely vignette.

Ann Fontaine

I think it is a curling iron. Though it can be used to straighten hair too

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