Support the Café
Search our site

Scandinavian advertisement realistically shares the awkwardness that can be a family Christmas

Scandinavian advertisement realistically shares the awkwardness that can be a family Christmas

screen-shot-2016-12-17-at-10-11-40-amA Christmas commercial for a Scandinavian electronics company peeks in on the holiday gathering of a family which includes a transgender teen. While other family members share Christmas treats and go about enjoying their Christmas gifts, a male-to-female teen sits uncomfortably off to the side. A man who appears to be her father also looks every bit as uncomfortable as the teen. He is fretting with a wrapped Christmas gift. Finally, he gets up, goes over to her, hands her the gift and then returns to his seat across the living room. She opens the gift and it’s an electric hair straightener. She shyly glances up at her dad and smiles. He visibly relaxes and smiles back.

The commercial is posted on YouTube. The electronics retailer, known as Elkjøp in Norway, is the largest retailer in the Nordic nations. The tagline at the end of the commercial says in Norwegian, Let the gifts speak. The retailer has a series of commercials this holiday season that follow this theme, Let the gifts speak.

Dislike (0)
0 0 vote
Article Rating
Facebooktwitterpinterestlinkedinmail

Café Comments?

Our comment policy requires that you use your real first and last names and provide an email address (your email will not be published). Comments that use non-PG rated language, include personal attacks, that are not provable as fact or that we deem in any way to be counter to our mission of fostering respectful dialogue will not be posted.

5 Comments
Newest
Oldest
Inline Feedbacks
View all comments
Ainslie Kincross

Very sweet. Making someone comfortable is a kindness, no matter who they are.

Like (0)
Dislike (0)
Mark Hunter

Sweet - a lovely vignette.

Like (0)
Dislike (0)
Ann Fontaine

I think it is a curling iron. Though it can be used to straighten hair too

Like (0)
Dislike (0)
Facebooktwitterrss
Support the Café
Past Posts
2020_001

The Episcopal Café seeks to be an independent voice, reporting and reflecting on the Episcopal Church and the Anglican tradition.  The Café is not a platform of advocacy, but it does aim to tell the story of the church from the perspective of Progressive Christianity.  Our collective sympathy, as the Café, lies with the project of widening the circle of inclusion within the church and empowering all the baptized for the role to which they have been called as followers of Christ.

The opinions expressed at the Café are those of individual contributors, and, unless otherwise noted, should not be interpreted as official statements of a parish, diocese or other organization. The art and articles that appear here remain the property of their creators.

All Content  © 2017 Episcopal Café