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Nike launches sport hijab

Nike launches sport hijab

Clearly believing there is a strong potential market among female Muslim athletes, Oregon-based sportswear giant Nike has begun offering a hijab designed for sports.

From the Guardian

“The product, which has been in development for a year, was tested by athletes including figure skater Zahra Lari.

The pull-on hijab is made of light, stretchy fabric that includes tiny holes for breathability and an elongated back so it will not come untucked. It will come in three colours: black, grey and obsidian and goes on sale in 2018.

Lari, a hopeful for the Winter Olympics next year in Pyeongchang, South Korea, posted photos of herself wearing the hijab on her Instagram page. Lari is from Abu Dhabi and represents the United Arab Emirates.

“Can’t believe this is finally here!!” she wrote.”

Responses haven’t been universally positive though; with commenters pointing out that this is hardly a new invention, but a large multi-national corporation moving into an existing market.

Others object to the hijab itself as an oppressive symbol, regardless of the individual agency of those who might choose to wear one.

And others just see Western capitalism getting rich at Muslim’s expense.

 

top image: Figure skater Zahra Lari model wears Nike’s new hijab. Photograph: Vivienne Balla/AP

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JC Fisher

Those (male OR female) who try to tell other women that their personal choices are "doing feminism wrong" need to look in the mirror. [Shorter: don't like hijabs? Don't wear one!]

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Philip B. Spivey

A hijab is only a symbol of oppression if it's worn, not out of choice, but out of obedience to patriarchy. I would no sooner stand in the way of women who choose to wear this garment than I would women who choose to marry men---which some believe is another institution of male oppression.

We would do well not to impress our ideas of what's good for other people on other people; we would do well to keep our own counsel and listen to what they have to say.

Re: Capitalist opportunism. Get used to it---and, if inadvertently, the commodification of a garment of clothing also becomes a symbol of Muslim women taking back their power, so much the better. Some folks would like to keep the hijab in the shadows of mystery, exotica and "otherness". Others insist it "can only" symbolize oppression. Ask the wearers what they think.

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Zachary Harmon

Really glad Nike is opening up sports possibilities in the US for Muslims. There are plenty of empowered Muslim women with fantastic careers who view the hijab as an important part of their faith practice.

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