A North Carolina diet doctor has come up with a formula to create the most highly engaged audience on Facebook in the world, far surpassing marketing efforts by celebrities and sports teams. He draws on the words of Jesus and posts them four or five times a day.
The doctor, Aaron Tabor, 41, grew up watching his father preach at churches in Alabama and North Carolina, and his Facebook creation is called the Jesus Daily. He started it in April 2009, he said, as a hobby shortly after he began using Facebook to market his diet book and online diet business that includes selling soy shakes, protein bars and supplements.
For the last three months, more people have “Liked,” commented and shared content on the Jesus Daily than on any other Facebook page, including Justin Bieber’s page, according to a weekly analysis by AllFacebook.com, an industry blog. “I wanted to provide people with encouragement,” said Dr. Tabor, who keeps his diet business on a separate Facebook page. “And I thought I would give it a news spin by calling it daily.”
Much of the conversation on social platforms is fostered by religious leaders, churches, synagogues and other religious institutions turning to Facebook, Twitter and YouTube to attract followers and strengthen connections with members. What is new is that millions of people are also turning to Facebook pages, like the Jesus Daily, created by people unaffiliated with a religious leader or a specific house of worship. With 8.2 million fans, the Jesus Daily counted 3.4 million interactions last week, compared with about 630,000 interactions among Justin Bieber’s 35 million fans, the AllFacebook.com analysis shows. The Bible Facebook page, run by the United Bible Societies in Reading, England, has eight million fans and also beat Mr. Bieber with about a million interactions.
Amid pages for Lady Gaga, Texas Hold’em Poker and Manchester United, Joyce Meyer Ministries is in the top 20, along with another page devoted to Jesus Christ, and the Spanish-language page Dios Es Bueno, or God Is Great. And Facebook got its first Bible-themed game recently, the Journey of Moses.