Today, the people of Ireland are going to the polls to decide a referendum on marriage equality.
Polls show that voting may cut across generational lines with strong support among those under 40 but weak support with those 60 and above.
Younger voters, in particular, said they were enthusiastic about casting ballots on what has become one of the defining civil rights issues of the era. The referendum campaign has exposed a generational divide, as well as a breach with a national past that was deeply conservative and influenced by the Roman Catholic Church.
While the results of the vote won’t be known until Saturday, Ireland’s LGBT advocates already have an edge on the PR front, courtesy of several impressive video campaigns.The most recent ad, created by a coalition of equality organizations known as BeLonG To, shows why anti-marriage equality advocates may be fighting an uphill battle. Featuring a bevy of famous Emerald Isle actors including Sarah Jane Seymour and Brian Gleeson, the PSA shows daughters and sons joining their parents at the polls to vote yes.