File under Mission:
On the subject of organizational attitude, Seth Godin hits the nail on the head and then splits the nail in half with a staple gun from across the room.
If your organization is both pessimistic and operationally focused, then every new idea is a threat. It represents more work, something that could go wrong, a chance for disaster. People work to protect against the downside, to insulate against the market, to be sure that they won’t get blamed for anything that challenges the system. In organizations like this, a new idea has to be proven to be better than the current status quo in all situations before it gets launched.
On the other hand, an organization filled with people who are rewarded for shaking things up and generating game-changing products and services just might discover that outcomes they are dreaming of are in fact what happen. The enthusiasm that comes from believing that this one might just resonate with the market is precisely the ingredient that’s required to make something resonate.
I’ve always liked Godin’s ideas (mostly), and here he seems to be speaking directly to churches, even though – well, he isn’t exactly, what with the direct language of consumerism and marketing. Still.