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An elevator speech for the Episcopal Church

An elevator speech for the Episcopal Church

In a conversation on the email list-serv maintained by the Episcopal Communicators, a member noted that he had recently come across some language describing the church in its brand style guide. Turns out he was referring to the “brand strategy statement. It reads:

“For those looking for more meaning and deepened spirituality, The Episcopal Church offers honest and unconditional acceptance, which removes barriers to Jesus Christ and permits belonging to an authentic church community.”

A brand strategy statement is not the same thing as an elevator speech–a verbal description of your cause/organization etc., that you could recite to someone in the course of an elevator ride–but, like an elevator speech, it is an attempt to distill what is best and most attractive about your organization into a couple of punchy sentences.

What would your elevator speech for the Episcopal Church sound like? How about your elevator speech for your parish?


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“Food for Your Journey”

Short & sweet. If questions are raised as to “food”, we can then explain that means BOTH a good potluck (w/ wine: the “4 = a fifth” joke!), AND Eating Jesus [which I hope a cohort raised on vampires might cotton to! (*,..,*) ]

JC Fisher

Bob Carlton

We are a group of people collapsing into God and collapsing into one another. As a community and in our daily lives, we hope to restore all people to unity with God and each other in Christ. We look for the Spirit of God all around us – and we ask in we can join in creation.

— first line is a paraphrase of Gordon Crosby line

— 2nd line comes from the BCP catechism

Paige Baker

We love God, scripture, tradition, reason, liturgy, music, art, and coffee/wine. We welcome doubters, women, LGBTs, and anyone who is looking for a faith community that will challenge you to be all that God is calling you to be. We believe in gathering to worship and scattering to serve, and we are committed to ushering in the Kingdom of God by working for social and economic justice.

If calling the authority of the bible–or the priest–into question is a problem for you, you may want to look elsewhere. But if you want to put your heart, mind, and faith in service to God and the world, you might give us a try.

(That’s probably a little long for an elevator speech, but it’s what I would say about TEC in general and my parish(es) in particular.)

Andee Zetterbaum

I wonder what would happen if parishes were encouraged to come up with an “elevator speech” instead of a mission statement? At the very least, it might say something meaningful to outsiders!

Eric Funston

I honestly had no idea that a “brand style guide” for the Episcopal Church even existed…. But the question about an “elevator speech” is an intriguing one. I usually use words we’ve all heard before: No matter who you are or where you are on life’s journey, the Episcopal Church welcomes you – and then I invite them to my parish. (My annual vestry retreat is in a few weeks; I think I’ll pose this question to the vestry members.)

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