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A War on Easter

A War on Easter

Folks in the United Kingdom are raising the alarm that the chocolate companies are dropping the word Easter from the packaging for chocolate Easter eggs. Or if the word Easter does appear on the packaging it is in small print in a description of the product on the back.

81E2d7Qc7XL._SL1500_As many as 80 million chocolate eggs will be sold in the UK this Easter holiday season. The large chocolate manufacturers marketing chocolate eggs in the UK deny that they have taken company decisions to drop the word Easter from their chocolate egg packaging, but perusals of the products for sale appear to back the claim. Cadbury, Nestle and Green & Black’s Organic all have chocolate eggs on the current market that have packaging without the word Easter.

It’s reminiscent of the War on Christmas in the US of the past few years. Retailers dropping the long traditional Merry Christmas greeting to their customers for the more inclusive Happy Holidays. Starbucks hot cup during the past Christmas season was attacked by conservative media wonks because the specialty coffee giant used a plain red cup with no gay holiday decor.

The Meaningful Chocolate Company has been established in the UK specifically to return recognition of Christianity to the two major Christian holidays of Christmas and Easter. They market chocolate eggs with packaging that says Easter. And they produce Advent calendars that feature nativity scenes.

One UK Anglican bishop has weighed in on the controversy, the Rt Revd Nicholas Haltom, bishop diocesan of the Diocese of Salisbury was quoted as stating, “Perhaps people understand that the festival is religious and do not want to see it turned into something secular.”

The story can be read further at USA Today.
The images are lifted from the Green & Blacks Organic & Cadbury websites.


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Leslie Marshall

I see Jesus’ resurrection and Easter egg hunts as two separate things…just like God’s incarnation in Bethlehem and Santa Claus/decorated trees are two separate things.

We can thank Roman Emperor Constantine for pairing Pagan festivals with his newly minted Church rituals. In essence, he set up centuries of befuddlement for Christians, which has only pleased Satan, & not God.

I always thought it would be better (& more kosher) if we aligned our Christian remembrances with the Jewish calendar (Passover, Pentecost, Feast of Trumpets, Day of Atonement, Feast of Tabernacles) … rather than the pagan calendar i.e., Christmas (winter solstice), Valentine’s Day (Cupid fertility god), Halloween (Druids, Lord of Dead), Easter (Babylon’s queen of heaven).

Grafted in, adopted Jew,
Santa Barbara Co.

Bill Ghrist

Actually, Easter and Pentecost are based on Passover and therefore on the Jewish calendar, but the calendars are out of sync, so they don’t always coincide now. There is also some credibility to the belief that the Annunciation was determined to be March 25 because that was believed to be the date of Jesus’ crucifixion, and there is theological meaning in the idea that Jesus’ conception and his death were on the same date. If that is the case, then Christmas (exactly nine months after the Annunciation) is also based on the Jewish calendar and only coincidentally occurs around the time of pagan solstice festivals.

James Byron

Ah, Nicky Holtam, the bishop who “supports” equal marriage, but who’s promised to discipline any priest in his diocese who contracts one. Them’s the rules, kid. Would expect nothing more.

He is risen indeed. Chocolate affirmation of that transformative truth isn’t needed. I’ll gladly take the chocolate, though.

Carolyn Peet

Jesus never said anything about chocolate eggs.

Paul Woodrum

It may not matter but simply be a sign of the waning influence of Christianity and the survival of the ancient, pre-historic, spring fertility symbols Christianity sought to absorb and transform into symbols of the Resurrection.

However, even Eostre, fertility goddess of the dawn, would probably be a tad surprised at chocolate bunnies laying chocolate eggs in her honor. Or maybe it’s just that they taste so good, especially to those of us who are chocaholics, we couldn’t care less about what it says on the packaging. And Cadbury knows we’re hooked.

Jay Croft

Are Christmas decorations marketed as Christ’s Mass decorations, or even labeled as “Christmas” wreaths, lights, etc?

Does it matter?

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