Support the Café

Search our Site

12 things church communication directors want you to know

12 things church communication directors want you to know

From Media Salt, a communications director notes 12 things he would like senior clergy and lay leaders to know for 2012:

12. We have unique gifts and expertise.

11. We want to be at a place where we are celebrated, not just tolerated.

10. Communication is so much more than disseminating information.

9. We want to help create a DNA of communication within the church, not just help with the church’s marketing and PR.

8. In order to do our job well, we need a “seat at the table.”

7. Please don’t second guess every color or font decision I make.

6. We see things – quality and excellence things – that you and others on staff don’t.

5. You have to inspire us!

4. We need to be inspired.

3. We need you to pay us.

2. Although we like to act like it, we don’t have it all together.

1. We are so grateful to be on your team and to be using our gifts to expand the kingdom.

Read here to know the details of each point.


Café Comments?

Our comment policy requires that you use your real first and last names and provide an email address (your email will not be published). Comments that use non-PG rated language, include personal attacks, that are not provable as fact or that we deem in any way to be counter to our mission of fostering respectful dialogue will not be posted.

Oldest Most Voted
Inline Feedbacks
View all comments

I’m fortunate to work with a bishop who believes that the communication person belongs at the table for the important conversations – from beginning to end.

How many dioceses value communication at that level? I’d be curious to know.

How many call the communication person in to be briefed only when there’s a crisis or a complaint?

Heidi Shott

Canon for Communication and Social Justice

Diocese of Maine


I’d add that many comms types have strategic planning capabilities that are needed within the church. And that, outside a small circle of issues, transparency is key. In the world at large, it’s six degrees of separation; in TEC, it’s four. There are very few secrets outside those pertaining to pastoral care, and it’s disingenuous to believe otherwise.

Eric Bonetti

Katie Sherrod

I am amazed that what I consider the two MOST important things about communications was not mentioned. Communications is a ministry, not just a job. And communications is evangelism.

If we don’t understand that about our jobs, we won’t do our best. And if our bosses don’t understand that, they will never “get” that what we do matters.

Katie Sherrod

Director of Communication

EPISCOPAL Diocese of Fort Worth

Paul Martin

I’m actually curious about #3. Are they expecting that every parish have a paid communication director? Every diocese? Or just the really big ones?

Jim Naughton

Except for 3. I’d keep 3 relatively high.

Support the Café
Past Posts

The Episcopal Café seeks to be an independent voice, reporting and reflecting on the Episcopal Church and the Anglican tradition.  The Café is not a platform of advocacy, but it does aim to tell the story of the church from the perspective of Progressive Christianity.  Our collective sympathy, as the Café, lies with the project of widening the circle of inclusion within the church and empowering all the baptized for the role to which they have been called as followers of Christ.

The opinions expressed at the Café are those of individual contributors, and, unless otherwise noted, should not be interpreted as official statements of a parish, diocese or other organization. The art and articles that appear here remain the property of their creators.

All Content  © 2017 Episcopal Café