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12 things church communication directors want you to know

12 things church communication directors want you to know

From Media Salt, a communications director notes 12 things he would like senior clergy and lay leaders to know for 2012:

12. We have unique gifts and expertise.

11. We want to be at a place where we are celebrated, not just tolerated.

10. Communication is so much more than disseminating information.

9. We want to help create a DNA of communication within the church, not just help with the church’s marketing and PR.

8. In order to do our job well, we need a “seat at the table.”

7. Please don’t second guess every color or font decision I make.

6. We see things – quality and excellence things – that you and others on staff don’t.

5. You have to inspire us!

4. We need to be inspired.

3. We need you to pay us.

2. Although we like to act like it, we don’t have it all together.

1. We are so grateful to be on your team and to be using our gifts to expand the kingdom.

Read here to know the details of each point.

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hls

I'm fortunate to work with a bishop who believes that the communication person belongs at the table for the important conversations - from beginning to end.

How many dioceses value communication at that level? I'd be curious to know.

How many call the communication person in to be briefed only when there's a crisis or a complaint?

Heidi Shott

Canon for Communication and Social Justice

Diocese of Maine

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E B

I'd add that many comms types have strategic planning capabilities that are needed within the church. And that, outside a small circle of issues, transparency is key. In the world at large, it's six degrees of separation; in TEC, it's four. There are very few secrets outside those pertaining to pastoral care, and it's disingenuous to believe otherwise.

Eric Bonetti

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Katie Sherrod

I am amazed that what I consider the two MOST important things about communications was not mentioned. Communications is a ministry, not just a job. And communications is evangelism.

If we don't understand that about our jobs, we won't do our best. And if our bosses don't understand that, they will never "get" that what we do matters.

Katie Sherrod

Director of Communication

EPISCOPAL Diocese of Fort Worth

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Paul Martin

I'm actually curious about #3. Are they expecting that every parish have a paid communication director? Every diocese? Or just the really big ones?

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Jim Naughton

Except for 3. I'd keep 3 relatively high.

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