Here is the UCC's new video. What do you think, folks, would something like this work for us, or do we need to take a different approach?
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This is a really well done piece, utilizing contemporary production values that younger generations have come to expect. Glad to see a mainline denomination care enough to communicate in the way their potential audience speaks--or views, listens, desires.
The video interests me, because I have an interest in how churches market themselves; but would it raise enough interest in a non-churched person to want to check out the UCC? Hmmmmm.
That's the $64,000 question, isn't it?
Timothy Dombek |
May 13, 2010 12:34 PM
Wonderful and powerful video of everyday people doing ordinary things. It does, thank God, show the more liberating side of American life, i.e. a couple of shots of same-sex couples. There are even one or two shots of people standing in attitudes of prayer! Nothing however shows how belonging to a Christian community is any different from belonging to the ACLU or any other worthwhile group. In fact, group scenes seem very un-UCC, but people are shown to be happy to be members of a team of some kind. But what difference does baptism make in one's daily life? That's what I would like to know.
Mama Thomas |
May 13, 2010 4:32 PM
Absolutely -- we should do something like this! Viewing the UCC clip was like witnessing the spirit moving over the waters...churning up a response of the heart. Put our language and visual and cinematic artists to work.
Tom Hunter |
May 14, 2010 4:46 PM
Ah, the video takes me back to seminary, Andover Newton. It's very UUA, never mentions either faith or repentance. Just what I would expect from the UCC.
Craig Abernethy |
May 16, 2010 12:01 AM
This video is great. The only thing I would change if we were to do it would be to slow down the printed word segments so you can really read them, or use a bigger written sgement at the end, also slower. I do think it embodies who we are as Christians and I think it appeals to those of us who remember the formative moments in our contemporary faith journey that included race, human sexuality and gender issues as real and true parts of our deepest spirituality.
At the same time, it seems to have a great appeal to the young.
Barbara Mays-Stock |
May 17, 2010 8:55 AM
Quite well done. But how often do you actually see these on TV, at the cinema or elsewhere?
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May 17, 2010 2:00 PM
I'm with Mama Thomas on this. Wonderful high production values, nicely edited and scored...but besides the credits, it could be representing any nice, inclusive, well-intended group of people.
Lots of stock photos that don't tell any story (boys with ladybug on his nose).
I'd take Frank Logue's episco-ninja video over this any day: ordinary people doing the Gospel stealth-like.
May 17, 2010 4:46 PM
The energy of the piece is exciting! I'd encourage a similar style, but organize it around Episcopalian approach: Bible, tradition, reason then illustrate with real Episcopalians and their contributions: Ed Browning- No Outcasts; Bishop Tutu - reconciliation. God speaks with an exclamation point, not a comma...my two cents.
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May 22, 2010 5:19 PM
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