From the Associated Press:
The personal faith of candidates has become a very public part of the 2008 presidential campaign. Seven years after George W. Bush won the presidency in part with a direct appeal to conservative religious voters _ he cited Jesus Christ as his favorite philosopher during one debate _ it seems all the leading presidential candidates are discussing their religious and moral beliefs, even when they'd rather not.
Democratic Sens. Hillary Rodham Clinton and Barack Obama have hired strategists to focus on reaching religious voters. Obama's campaign holds a weekly conference call with key supporters in early primary and caucus states whose role is to spread the candidate's message to religious leaders and opinionmakers and report their concerns to the campaign.