Small voice, big audience

The sixth-rated radio station in the Washington D. C. market is a tiny shop run by the Seventh Day Adventist Church. Is there a lesson in this for the Episcopal Church? Heck, is there a lesson in this for Episcopal Cafe? Read about WGTS in The Washington Post:

Ever since the radio industry changed the way it tracks listening trends a few weeks ago, little WGTS -- a noncommercial station that plays Christian pop music -- has become one of the most popular on Washington's airwaves.

Last month, according to audience-rating firm Arbitron, WGTS ranked sixth among the region's 40 or so radio stations. That means WGTS had a larger audience (about 20,000 listeners per hour, on average) than Washington's biggest rock station (DC 101), the top country station (WMZQ-FM) and the leading oldies outfit (WBIG-FM). It beat sports talk, classical music and conservative political talk stations, too.

Comments (1)

This is very impressive, there are huge lessons here for the Episcopal Church! What about podcasts, what about a more systematic and organized way of presenting of our best preaching, teaching, liturgy, programs, and outreach?

I'd love to see us move beyond focussing so much attention on the "insider" publication of Episcopal Life and the "insider" meetings at General Convention.

Very very interesting!

Peter Carey+

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