Conventional wisdom about nonprofits is managers should work for lesser wages than the business sector and donations should go to direct aid not advertising. Dan Pallotta, founder of the AIDS Bike Ride and other charities, says, "everything the donating public has been taught about giving is dysfunctional." He aims to transform the way society thinks about charity and giving and change. Author of Charity Case says:
"The nonprofit sector is critical to our dream of changing the world. Yet there is no greater injustice than the double standard that exists between the for-profit and nonprofit sectors. One gets to feast on marketing, risk-taking, capital and financial incentive, the other is sentenced to begging,” Dan Pallotta says in discussing his latest book, Charity Case. This economic starvation of our nonprofits is why he believes we are not moving the needle on great social problems. “My goal … is to fundamentally transform the way the public thinks about charity within 10 years.”
How might this change giving to Episcopal Relief and Development or the Church?