Here's the "elavator speeck" we worked up for The Compass Rose Society:

The Compass Rose Society financially supports the outreach ministries of the Archbishop of Canterbury and contributes to ministries of Anglicans we meet during diocesan visits throughout the Anglican Communion. The personal relationships we establish help strengthen the bonds of affection throughout the Communion.
Since 1994 we have funded over $7 million to support work in Communion communications and in places such as the Diocese of Jerusalem and the Diocese of the Highveld (choose your own examples).
You can join as an individual, chapter or parish member. May I get back to you (have someone contact you) with more information?

Mine's pretty short.

"I was away from organized religion for over 20 years. I thought I'd never go back to church in a million years...but when I found the Episcopal Church I found a place that God knew I could call 'home'."

I honestly had no idea that a "brand style guide" for the Episcopal Church even existed.... But the question about an "elevator speech" is an intriguing one. I usually use words we've all heard before: No matter who you are or where you are on life's journey, the Episcopal Church welcomes you - and then I invite them to my parish. (My annual vestry retreat is in a few weeks; I think I'll pose this question to the vestry members.)

I wonder what would happen if parishes were encouraged to come up with an "elevator speech" instead of a mission statement? At the very least, it might say something meaningful to outsiders!

We love God, scripture, tradition, reason, liturgy, music, art, and coffee/wine. We welcome doubters, women, LGBTs, and anyone who is looking for a faith community that will challenge you to be all that God is calling you to be. We believe in gathering to worship and scattering to serve, and we are committed to ushering in the Kingdom of God by working for social and economic justice.

If calling the authority of the bible--or the priest--into question is a problem for you, you may want to look elsewhere. But if you want to put your heart, mind, and faith in service to God and the world, you might give us a try.

(That's probably a little long for an elevator speech, but it's what I would say about TEC in general and my parish(es) in particular.)

We are a group of people collapsing into God and collapsing into one another. As a community and in our daily lives, we hope to restore all people to unity with God and each other in Christ. We look for the Spirit of God all around us - and we ask in we can join in creation.

-- first line is a paraphrase of Gordon Crosby line
-- 2nd line comes from the BCP catechism

"Food for Your Journey"

Short & sweet. If questions are raised as to "food", we can then explain that means BOTH a good potluck (w/ wine: the "4 = a fifth" joke!), AND Eating Jesus [which I hope a cohort raised on vampires might cotton to! (*,..,*) ]

JC Fisher