Barna Group religion data-compiler David Kinnamon (author of unChristian and You Lost Me) talks about a growing apathy for Christianity that he's seeing in his research: "not so much, 'You Christians are judgmental and hypocritical,' [so much as] 'So what? Why should I care?'"
You may know that the Barna Group is an evangelical polling outfit, and that may have some influence here. Further, this doesn't mean that the "nones" are not religious. Still.
What are your thoughts?