TEC ad to run in USA Today
Updated: here is the ad.
Anne Rudig, director of communications for The Episcopal Church announces an ad campaign on the welcoming nature of the Episcopal Church. It will begin on November 20 in USA Today.
Letter from Anne Rudig below:
November 19, 2009Friends,
An ad focusing on the welcoming nature of The Episcopal Church will run in the November 20 edition of USA Today, receiving national exposure.
The ad, in various sizes, will be made available to dioceses, congregations and provinces from The Episcopal Church Office of Communication.
Centering on "The Episcopal Church Welcomes You", the ad works locally and nationally. The ad is also available in Spanish. The materials will be made available to you on our web site tomorrow.
Our goal is to herald and share our message of "The Episcopal Church Welcomes You", and the copy delves into our identity, our core beliefs, and our heritage.
The ads will be available to dioceses, congregations and provinces at no cost. Additionally, space is provided in the ad for customization of church and web site address. We encourage you to place these ads in your local media outlets.
This is the first in a series of materials that will be made available as an overall communication strategy for The Episcopal Church is developed. I will keep you posted as new initiatives are available.
Please don't hesitate to contact me if you have questions.
Faithfully,
Anne Rudig
Director of Communication
The Episcopal Church
Well, it's a good statement of who we feel called to be, at least in terms of how the larger community might distinguish us - even of who we are when we're at our best.
Frankly, I thought some (though not all) of the Episcopal Ad Campaign ads were catchier, but I'm glad to see us telling our story.
Marshall Scott
Posted by mscottsail![[TypeKey Profile Page]](http://www.episcopalcafe.com/lead/nav-commenters.gif)
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November 20, 2009 11:46 AM
Someone should have designed the body text to invite the eye in, it is a gray blob.
Posted by Michael Russell![[TypeKey Profile Page]](http://www.episcopalcafe.com/lead/nav-commenters.gif)
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November 20, 2009 1:53 PM
I wish we were telling our story. Instead, this is the story I'm afraid the design and copy are telling:
The Episcopal Church: about as interesting as a bad powerpoint presentation.
If you want to tell a story, then tell a story. Use a picture. Show a little effort, a little passion. Even a little bit of interest. Show the readers that you actually care about what they think, about what they see.
Save the bullet points for the corporate board meetings.
Posted by Philip Hassett![[TypeKey Profile Page]](http://www.episcopalcafe.com/lead/nav-commenters.gif)
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November 21, 2009 9:49 PM