Marketing church to the great I am

The Salt Lake Tribune senses a trend.

"I'm a Mormon."

"Meet a Scientologist."

"I am Episcopalian."

(I am) "inspired by Mohammed."

"Catholics come home." (Or is that "Catholics, come home.")

As Americans became less religious, they began to look to consumer goods for their identities, explained Mara Einstein, a professor of media studies at Queens College in New York. They saw themselves as the person who used a "PC" or a "Mac," drove a Volkswagen or a BMW or sipped a Starbucks latte.

That personal approach eventually circled back to spirituality.

....

The message of these ads is not just that we -- Mormons, Methodists, Muslims -- are normal, said Einstein, who wrote "Brands of Faith: Marketing Religion in a Commercial Age." It's that "we are you."


There's more, including more on The Episcopal Church with Anne Rudig, the church's director of communications.

Are we you?

Posted by John B. Chilton on January 27, 2011 8:13 PM | |
Comments (1)

I thought I AM is the name of God --

Posted by Ann Fontaine [TypeKey Profile Page] | January 27, 2011 9:37 PM

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