Does your church have a website? Are you trying to rework your present website? Pondering just how to present who you are as a church? Consider these good points over at "Church Marketing Sucks" on giving your website readers a "call to action" in your website's presentation:
What is your website's "call to action"?
Church Websites 101: Call to action
From Church Marketing Sucks
So you think your church needs a website. Or a new site. Or a better site. Rock on.
Welcome to Church Websites 101, a quick and dirty series about how to start or restart your church’s website.
We’ve talked about your overall strategy, finding a champion and planning your site. We’re almost ready to talk about actually building your site. But not yet.
We need to talk about your call to action. What do you actually want people to do when they visit your site? And the clincher is that you need this question to drive how you design and think about your site. That sounds like a ‘duh’ statement, but there are so many sites out there (churches and non-churches) where there’s no clear call to action. Users are left scratching their heads while they click around aimlessly. That’s a good way to lose people.
Your call to action needs to be specific, clear and easy.