Lent, we often remind ourselves this time of year, does not exist that we may rend our souls. Pastor Chris Seay at Houston's Ecclesia has taken it a step further by commissioning tattoos for the explicit purpose of decorating the flesh for Lent - and, of course, long after.
Seay's church offered ten different tattoo forms for Stations of the Cross (some stations apparently didn't translate well to this medium[?]). The response was overwhelming, as more than 50 have so far stepped forward to get Lenten ink.
Sounds like plain-old good evangelism to me. And a heralding, perhaps, of things to come.