AIDS Quilt goes digital

ONE and (RED) have launched a digital quilt to fight AIDS according to Mashable.com:

ONE and (RED) have jointly launched (2015)QUILT, a digital crowd-sourced tapestry built in HTML5, to bring people together behind the cause of an AIDS-free generation by 2015. The launch coincides with World AIDS Day Dec. 1 and the 30th anniversary of the discovery of the disease.

The organizations hope that by 2015 the transmission of the HIV virus between mothers and their babies will end, 15 million people will be on medication and new prevention techniques to drastically reduce infections will be implemented.

“What we’re doing now is saying that we’re at this moment in the fight against AIDS, where people can come together and bring the beginning of the end of AIDS,” Chrysi Philalithes, (RED) chief digital officer, told Mashable. “(2015)QUILT represents everyone standing with us to fight for an AIDS free generation by 2015.”

You can join the initiative by visiting (2015)QUILT, creating a panel expressing your support, pledging to take action to help fight AIDS and sharing your panel on Facebook, Twitter or Google+ (see the gallery below for a walk-through). The quilt integrates Facebook’s latest Open Graph to connect the user and the app. Once you’ve added your pledge, you can choose one of six free song downloads from The Killers, including a Christmas song made for (RED) “The Cowboys’ Christmas Ball.”

See the gallery and make your own here.

Category : The Lead

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